It’s what you might call a Millwall strategy: Mr S hears the Sun will be parking a very large, metaphorical tank on Ed Miliband’s lawn following the row over the Labour leader apologising for being snapped supporting the paper. The paper will be throwing a bash at the Labour Party Conference, despite delegates tearing up copies on stage in 2009 when Murdoch switched its allegiances to the Tories.
News UK, formerly News International, have been keeping their heads down on the political scene in the last few years. Their public profile has been closer to the courtroom than the conference hall. Long gone are the champagne fueled knees-ups of the Brooks’ days.
While it might be tempting to see this as a somewhat brazen ‘up yours’ to the people’s party, Mr S suspects it may have more to do with the growing likelihood this bunch could be walking up Downing Street in eight months time. The usual suspects will no doubt make noise, but it will be interesting to see which potential future cabinet ministers – or wannabe leaders – are smart enough to remember that six million strong readership.