PR killed the Twitter star

15 May 2014

‘I am ceasing to tweet’ wrote Matthew Parris in The Times this morning. ‘Life’s too short,’ he said. ‘Reluctantly last year I was persuaded to venture into the twittersphere; and built a herd of followers; but (as Milton might have tweeted) the hungry sheep look up and are not fed.’

So what happened? It seems that Parris objects to the colonisation of Twitter by the global PR machine:

‘If you’re commissioned to write something these days, or perform in a debate, or whatever, the client emails asking you to tweet that you’ll be doing it, or have done it, or re-tweet someone else’s reference to it, or tweet positively about something else somebody has done, and . . . oh dash it all: once marketing people get their claws in, it’s time to get out.’


Mr S could not agree more.

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  • Roisin

    Such a terrible, terrible loss to the twitterverse. It’s gonna take quite some time for me to get over this. #Gutted :'(

  • Picquet

    Never used it, never will.

  • transponder

    Good on ya, Mr Parris!

  • Ricky Strong

    What an example to follow – if under pressure cave in.

    • GeeBee36_6

      ‘if under pressure cave in’ is more often interpreted as ‘if you can’t beat ’em, join ’em': which describes Parris’ position a year ago. What he has now done is the precise opposite of your sneering remark: he has nobly decided to take arms against a tweet of troubles, (even if, by opposing, he is unlikely to end them).

      • Ricky Strong

        That’s a fair comment. On reflection it was a silly remark to have made and I do retract it.

        • GeeBee36_6

          Very noble of you sir.

          • Ricky Strong

            That is kind of you to say so.

        • The_Missing_Think

          Nicely caved in.

          • Ricky Strong

            I can see the irony but I was wrong to begin with.

  • Bert

    Well doen Matthew Paris.
    All these things are for the ovine hoards. Baa baa

    • GeeBee36_6

      Yes. I always thought that it should have been called ‘Bleat’, rather than twitter.

  • Faceless Bureaucrat

    Just ignore the obvious PR ‘fluff’ – Twitter works well and it is a sign of its power that everyone wants to get on board in one way or another…

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