Rumours of Lynton Crosby’s return snowball

22 October 2012

Plenty of newspapers have been following the scent of my magazine report that Lynton Crosby is about to return to the Tory fold. Here’s something to help them along. One Tory government source tells me that the Tory leadership ‘are trying to twist his arm’ because ‘there’s a recognition that he would bring some focus, discipline and clarity to the campaign that was missing last time.’

My Whitehall whisperer says that negotiations have been going on for some time. Apparently, the biggest impediment is not George Osborne, who would have to surrender control of election strategy, but Crosby’s exorbitant fees. The Tories ‘would need to pay him out of the CCHQ budget’ because the ‘civil service salary would not touch what he’s earning now’.

Crosby is renowned for his combative style and willingness to play negative, so how would my informant like to see the Antipodean maestro spin things up? ‘He would take a more robust approach to the Liberal Democrats, which is needed, and [I] would also love to hear him taking on the civil service.’ Wouldn’t we all.

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  • James Smyth

    It would be a disaster. John Howard doesnt give Crosby much credit for what he did in Australia. The 2005 campaign in the UK was a disaster. Crosby is full of himself and brings little to the Party. Boris would have won whatever his campaign and Crosby took a fortune in direct fees and through his company Crosby Textor Ltd enormous and arguably unnecessary and duplicative research

    • jamesh

      Boris most certainly would not have won his campaign. Labour held a lead over the Tories in London of 20% at the time of the election.

      Plus if you thought 2005 was a disaster (where the Tories did actually pick up seats), god knows what you would describe 2010 as…fighting against the most unpopular PM of all time, when the economy had gone to the dogs…

      Lynton Crosby and co. will bring discipline, strategy and leadership to any efforts in 2015. Why they weren’t brought in in 2010 remains an eternal mystery.

  • Glyn H

    The sooner he comes the better; and he should be paid for by the Conservative party. We had enough of that vile degrader of public life Alastair Campbell troughing off the taxpayer when doing Labour partisan work. His apointment on the public purse was a disgrace.

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