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Polls show big leads for Labour, but bad ratings for Ed Miliband

19 September 2012

Over the past two days, we’ve had polls from four different pollsters, and all of them show big leads for Labour. Yesterday, Populus gave Ed Miliband’s party a 15-point lead — the largest lead the pollster has ever shown for Labour. Today, Ipsos MORI shows Labour ahead by 11 points and TNS BMRB have them up by 12. The latest YouGov tracker gives Labour a nine-point lead, although averaging their polls over the last week makes it more like ten points. The precise margins may be different, but all of these results would — if replicated in a general election — result in a large Labour majority and hand Ed Miliband the keys to 10 Downing Street.

But while voters say they would vote for Miliband’s party, they still don’t seem enthusiastic about making him Prime Minister. In that Populus poll, 68 per cent said they were dissatisfied with David Cameron, but even among those a majority said they’d still prefer to have him as PM than Ed. And Ipsos MORI found that the public rates David Cameron as ‘stronger’ on most of the qualities it tested. In particular, he posts big leads on being ‘eloquent’, ‘Prime Ministerial’, ‘tough enough for the job of Prime Minister’ and ‘smart enough for the job of Prime Minister’. Miliband only comes out ahead on two qualities — ‘understands people like me’ and ‘will protect British jobs’ — and by much smaller margins.